Building advertising value
with analytics
Our methodology was created to answer a fundamental question: How can organisations confidently track real advertising outcomes amid shifting market conditions? We combine broad data sourcing with tailored analysis techniques that reflect each project’s scope. Our process includes comprehensive metric capture, multi-channel comparison, peer benchmarking, and segment-specific contextualization. Throughout, independence and neutrality are paramount. Our team reviews data without preconception, evolving our tools and frameworks as media platforms and market signals change. Clients receive not just quantitative results, but interpretive guidance—they know not only what performed well, but why. Reports are collaborative, jargon-light, and adaptable to your preferred data structures. Results may vary depending on industry, market factors, and campaign design, which is why we focus on evidence, not promises. Interested in the specifics? Review our phases below and contact us for an in-depth consult.
Meet your analysts
Every member brings specialized market insight
Ava Thompson
Lead Data Strategist
Education
Master of Business Analytics, University of Melbourne
Ava specializes in media performance analytics and campaign diagnostics for major brands.
Experience
Key skills
Core methods
Certifications
Ryan Miller
Market Insights Leader
Education
Bachelor of Information Systems, Monash University
Ryan leads complex data projects, interpreting real-time trends for actionable ad reporting.
Experience
Key skills
Core methods
Certifications
Elena Petrova
Advertising Metrics Consultant
Education
Master of Statistics, Australian National University
Elena blends data analysis with consultative expertise to guide diverse advertising teams.
Experience
Key skills
Core methods
Certifications
Lucas Reed
Reporting Process Manager
Education
Graduate Diploma in Analytics, University of Sydney
Lucas ensures efficient delivery of custom reports through streamlined analytic processes.
Experience
Key skills
Core methods
Certifications
How we analyze your advertising
Our stepwise approach tracks each campaign from setup to reporting, addressing unique business goals and market shifts along the way.
Define objectives and metrics collaboratively
We establish which outcomes matter, aligning analysis with your brand priorities and industry context.
To begin, our analysts work closely with client representatives to identify key advertising goals—whether focused on media reach, audience engagement, conversion, or awareness. This discovery process guarantees every analysis stays grounded in objectives that are specific and measurable, but also realistic given the campaign context. We help clients clarify their priorities by providing industry benchmarks and historical patterns for comparison. By combining both qualitative aspirations and quantitative targets, we design analytic journeys that suit various campaign types. Every metric and reporting format is chosen with transparency, so you can make decisions with confidence.
Capture, source, and validate market data
We collect data from multiple media and audience touchpoints, ensuring quality and consistency throughout.
Our team gathers data from verified channels, media partners, and proprietary systems, always applying stringent validation techniques. We balance breadth—such as cross-channel capture—with depth, for example, diving into creative or segment-specific patterns within your industry vertical. Data validation includes de-duplication, trend smoothing, and source triangulation to reduce noise. We constantly review for market shifts that might affect data relevance, holding periodic reviews until campaign delivery. Clients are shown not just the data, but also the rationale behind each inclusion or exclusion, keeping every process transparent and free from bias. This step lays the foundation for actionable next phases.
Analyze performance against market benchmarks
We contextualize your campaign’s results using sector-specific reference points and competitive analysis.
Benchmarking is critical to distinguish your campaign’s specific achievements from general market movement. We match your metrics to industry standards using comprehensive reference datasets, historical campaign trends, and segment analyses, ensuring you gain a contextualized understanding of each result. Analysts highlight not only areas of relative strength but also reveal underperforming factors, explaining potential drivers transparently. We avoid generalizations, focusing instead on evidence-based findings—clarifying which trends are consistent with peers and which stand out. This phase enables clients to judge campaign results objectively and develop strategy adjustments for future market challenges. Results may vary based on market and sector.
Deliver transparent reporting and practical consultation
Receive accessible, tailored reporting along with unbiased analyst recommendations and consulting.
Reporting is more than delivering numbers—it’s the synthesis of findings into formats your stakeholders can act on. Our reports are structured for clarity, tailored to each recipient's expertise and decision-making needs. Analysts meet with clients to review results, answer interpretive questions, and outline opportunities and watchouts using direct, neutral language. This final step closes the loop with meaningful analysis, offers optional follow-up for ongoing campaigns, and serves as an entry point for further analytic consulting. Clients retain access to their data with the option of deeper reviews as goals evolve. No results are ever guaranteed—transparency and adaptability are our commitment.
Why agencies trust selavionex
Evaluated by leading brands and teams